Stars The Influence of Celebrities in the Film Industry...

One of the most noticeable aspects of the entertainment industry today is the prevalence of the celebrity. In any entertainment medium whether it be music, print media or the film industry, celebrities can be seen. Celebrities are often the face of the product as well, and so they are what draws the consumer in, largely because of the sway the Celebrity has over the public. Celebrities are a rather intriguing twentieth century invention, and it is the goal of this essay to look at how a person becomes a star in the show business world, how they are marketed to an audience, and as the remarkable bond with the audience that these celebrities cultivate through their marketing and press that makes the audience want to see these people on the†¦show more content†¦Two actresses can claim that role as the first household name icon, both for different reasons and both with some clout behind those claims. The first star that reached a zenith in the movie-going populous was Florence L awrence. Florence Lawrence was an early Biograph girl, who worked under producer Carl Laemmle. It was during this time that the papers began to run the story of her untimely death in a car accident which was not true, and to this day it is unclear which was first the story or the publicity , but what it did was create a fervor over the last movie she was said to a appear in. Since she was still alive she went to each premiere and at each point, those who had come to the premiere locations became more and more obsessed as she appeared, happy to see the shining star they had heard had died appear in front of them, alive and well. Florence Lawrence may have been the first known star, but her star was one that quickly faded after the reveal that she was in fact, still living after all. Florence Lawrence was the first time the studios had used the performer themselves as the way to hype a movie before its release and in that sense, yes, Florence Lawrence was the first star in the fil m industry, but she can not be said to truly the be the original star as they are known today because she did not last long enough in the publics eye or consciousness. what Florence Lawrence did do was show that the audience was hungry to know about those thatShow MoreRelatedAnalysis Of Graeme Turner s Understanding Celebrity2078 Words   |  9 PagesIntroduction A celebrity is defined by the media and society through characterisations; the introduction of various on-line and print media platforms enhance the presence of celebrity culture, such for advertising, activism, different genres of television (e.g. reality, gastronomical), and even political avenues as well (Driessens). Their fame is developed based on prominence cum establishment in the entertainment industry that transforms their recognition into a popular culture. In Graeme Turner’sRead MoreThe Star Of Star Image1755 Words   |  8 Pagesconcept carefully molded by the celebrity himself or herself with the aid of many factors such as audience reception and current ideological trends. Star image, by definition, given by O’Shaughnessy and Stadler, is â€Å"the qualities, ideals, and values that a star represents, based on their films and other performances, and on media information circulated about them† (430). A change of star image encompasses the sum of ev erything we, as in the audience, affiliate with that star. That means changing theRead MoreAdvertising : Advertising And Advertising1636 Words   |  7 PagesIntroduction Every Advertising campaign main focus is to be cost effective, reach the largest target audience and most importantly should attract new customers.(allbusiess.com) Advertising plays a crucial role for every company regarding the size of the company, it doesn’t matter if the company is big or small an effective and well planned ad campaign can do wonders for the company. â€Å"Effective advertising reaches potential customers and informs them of your products or services. Ideally, advertisingRead MoreThirty years ago, if somebody wanted to listen to music they would have to power up their record or1600 Words   |  7 Pagesdistributing artistic work is as simple as pressing upload. Not only do these methods of media publication allow for low production costs, a meritocracy, as Robb McDaniels, an independent media mogul, calls it, was created (Pham). 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And the programmes of the popular paid-TV channels are bought from these 6 major media institution such as HBO, ESPN and National geographicRead MoreAsdf Ghjkl Kkkkk2739 Words   |  11 PagesSummary The movie Industry came into being towards the end of the 19th century and it has grown steadily over the years, incorporating several changes in its outfit and presentation. From the French beginnings, to the British influence and then the American dominance after the 2nd world war, the entertainment industry has seen it all. Bollywood, the Hindi-language industry in Mumbai is considered by many to be the heart of the Indian film industry. Although the format of Bollywood films has changed overRead MoreCelebrity Endorsement: Why It Becomes a Trend in Food and Beverages Industry2628 Words   |  11 PagesCELEBRITY ENDORSEMENT: WHY IT BECOMES A TREND IN FOOD AND BEVERAGES INDUSTRY? What is perception definition? How perception can influence the society to believe to consume products? 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Chan came on top of the box office for his third film of the Rush Hour series. He started his film career when he was at the age of eight years old, he appeared with some of his fellow Little Fortunes, in the film Big and Little Wong Tin Bar in the late 1962. Jackie became an actor since his first film â€Å"Little Wong Tin Bar† he then became a Martial-Artist. He became a child actor and after that it was just step-by-step: ChildRead MoreThe Impact Of Digital Media On Modern Society1618 Words   |  7 Pagesbeen massively popular since at least the year 2000 (Newson, Houghton and Patten, 2009, page 3). In other words, blogs have become a form of culture and individual expression, which helps p eople look behind the scene of making fashion, films or any other industry. Let’s start from the beginning. What is the blog and what does it represent? Blog is a term derived from ‘web log’. A blog is a website where information is displayed in date order, with the most recent information at the top of the page  (Newson

Gregory of Tours’ Clovis Conversion to Orthodox...

Gregory of Tours’ Clovis Conversion to Orthodox Christianity In The History of the Franks, Gregory of Tours portrayed Clovis as a leader who, although his conversion to Christianity appeared to be genuine, nonetheless, used his conversion to realize his political aspirations. By converting to Christianity, Clovis, according to Gregory of Tours’ narrative, was able to garner the support of Christian leaders such as Saint Remigius and, consequently, gain powerful political allies. Moreover, as a result of his conversion, Clovis became a king who was more attractive to orthodox Christians. Furthermore, Clovis’ conversion provided him with a reason for conquering territories that were not ruled by orthodox Christians. Thus, Clovis†¦show more content†¦Indeed, Constantine called upon the aid of Christ to help him defeat his adversaries and end the wars of imperial succession that had been plaguing Rome since the crisis of the third century, â€Å"†¦he [Constantine] needed some more powerful aid than his military for ces could afford him†¦Ã¢â‚¬ (Eusebius, The Conversion of Constantine, Ch. XXVII). Likewise, Clovis beseeched the â€Å"Christ God† for assistance as his army faltered in battle with the Alamanni, â€Å"†¦war broke out against the Alamanni and in this conflict he was forced by necessity to accept what [the existence and supremacy of the living god and his son Jesus Christ over the pagan gods] he had refused of his own free will† (Gregory of Tours, The History of the Franks, Bk. II, Ch.30). Furthermore, they both converted or devoted themselves to the Christian god following thereafter, apparently as a result of their military victories and, in the case of Clovis, due to the influence of his wife Clotild. However, Gregory of Tours’ portrayal of Gundobad’s conversion is similar to that of Clovis and Constantine, but it has different aspects and, possibly, subsequent consequences. Although, Gundobad did not appeal directly to the Christian god for support like Clovis and Constantine, he was able to avoid military catastrophe (Clovis’ sacking of Vienne) through theShow MoreRelatedGregory Of Tours, Unified The Frankish People Under One King1441 Words   |  6 PagesClovis I, son of Childeric I of the Salian Franks, unified the Frankish people under one king. He ruled from 481 CE to his death in 511. In 496, he became the first Germanic king to convert to Catholicism. Other Germanic rulers had converted to Christianity before Clovis, but the majority of them held the Arian doctrine, condemned as heresy by the Catholic Church during the Council of Nicaea in 325. This led to widespread conversion among the Frankish people of Gaul. Although labelled a model forRead MoreThe Religious Conversions of King Clovis I and Emperor Constantine I738 Words   |  3 Pageshave had an impact such as the conversion of Constantine I, nor as ground-breaki ng as that of Clovis I. Constantine I was born in the year 280. During his reign as emperor of the Roman Empire, the state was falling apart. 1 He was the first Roman emperor to convert to Christianity. He called the Council of Nicea in 325 to resolve conflicts arising between the Arian Christians and the Athansian Christians. 2 This resulted in the canonization of Athansian Christianity, to which Constantine I convertedRead MoreThe And Germanic Comitatus : Social Models Of The Early Middle Ages1275 Words   |  6 Pagescenters as well as a focus for spiritual life, making the monasteries self-sufficient. Members of the comitatus equally shared the plunder gained in battle. For example, Gregory of Tours relates that following the Battle of Soissons, the bishop of Reims writes to Clovis I, begging he return a sacred vase plundered from the church. When Clovis claims the vase has his part of the loot, a solider from the ranks smashes the ewer, declaring, â€Å"You shall get nothi ng here except what the lot fairly bestows on you

Paradise Now for Middle East Research - myassignmenthelp.com

Question: Discuss about theParadise Now for Middle East Research and Information. Answer: The essay discusses the various aspect of the movie Paradise Now. This film is directed byHany Abu-Assad and won the Golden Globein the category of the best foreign language as well as selected for Academy Award in this similar category. The movie records the story of twoPalestinianyoung men preparing forsuicide attack inIsrael. They lived in West Bank and are friends who knew each other since childhood. Said and Khaled had experienced breathing under another countrys rule for all their lives. They felt oppression, humiliation therefore, consider themselves to be prisoners in their motherland. As soon as Jamal, a common friend offered an opportunity to take revenge for their situation and punished way of life, the director follows their steps. Both the friends prepare themselves to complete their final act of resistance by means of a suicide attack in Tel-Aviv. Unfortunately, they got separate When they were intercepted at Israeli border. Suha, a young woman discovers the plan pushed them to rethink and reconsider their action. She liked Said, but is unable to get through to his spirits about the mission. After Khaled and Suha found Said at night, the friends decided to continue their mission irrespective of hesitations of both Suha and Khaled. In Tel-Aviv, Khaleds doubts overcame him and he wanted to back out. Said went on alone as he promised to fulfil that mission to its end. The director shot the suicide attack scene in Nablus in the heart of a computer-generated war region. He asserted avoiding street-fighting-man footages which usually turn up in the TV broadcast. He declined to portray the external surface reality, which in present time relentlessly conceals the inner truths and shapes such imaginings. Instead, Abu-Assad acknowledges to led a convoy of trucks with crew as well as equipment into that place (Merip.org, 2017). The people there lived in threat of Israel missile attacks. Therefore, the director Hany Abu-Assad purposefully does not give name to the protagonists when they were in Palestines terrorist cells. They were selected to carry out a terrorist bombing in Tel Aviv. This is very different that these prisoners were chosen a team only because they were childhood friends and dreamt for dying together as martyrs. Jamal told them they were responsible to execute the first major attack by the group. It is pathetic that they were allowed to li ve the last night with their families and pledged to keep secret of this mission from others. The next day was the day of attack both the friends were led to the security barrier that divided the West Bank from its neighbour Israel. Abu-Assad here uses a proper punch of humour along with a narrative force that lead his viewers deeply into the feeling of fruitlessness, which gives delivery to the suicide-bombing assignments. While common suicide bombers are often depicted in the West as the brainwashed automatons, the director suggested that persons acted typically out of conviction. The regular humiliation was so big that individuals just agreed to it. The biggest impetus is the sense of impotence. The director breaks the stereotypical image of a terrorist here (Merip.org, 2017). Usually ideology that compel a terrorist for suicide attack do not bear any ethical dilemma but here the confused Said escaped to Nablus in order to hide from the terrorist cell. Pathetically he was wearing the bomb-belt on his torso. It diverts for the audiences expectations and speculations that after much desperate search for Said, Khaled at last found him at his father's grave. The moral doubt whether they need to take revenge engulfed Said. Said's father had been executed as he was a collaborator with Israel. Now it was Saids responsibility to restore honour of his family fame. The plot thus twists and turns when the real uncertainties about murder becomes clear. It leaves the audience speculating whether they could ultimately exhibit the mission. The movie records the most penetrating situation when the protagonists show resistance against the torture they have tolerated. It is the martyr declarations in the cell headquarter. Here they stated on the camera, holding a gun and explained the reason for their becoming the suicide bombers. For preparation of this filmed declaration, the protagonists were washed, clean shaven, and dressed in a white robe (Merip.org, 2017). The bombs were placed in their belts then strapped into the bodies of the two. Khaled gave an emotional speech and was eager to carry out his assignment. The reason of his avenging the Palestinians daily injustices under the ruthless Israeli occupation. He completed his declaration, then Jamal told him that he needs to begin for retake as the camera had been faulty and could not record. Khaleds second as well as third takes were less emotional only recoded a message to his mother about household. This film exposes the violences logic in the background of unsustai nable oppression. The suicide terror campaign has been exposed to have no connection with sacred fervour. It only connects with the private history as well as daily humiliation faced by the Palestine people. Towards the end of the movie, the plea of fundamentalism as well as jihad becomes comprehensible. According to the director, in a life lacking of possibility, the film generates a narrative that records perseverance and importation, individual can go off with a bang (Merip.org, 2017). However,the filmopens the door for a expressive discussion on the subjects adjacent the conflict. It tries to rectify frequently held notion of a suicide attackers that these people are insensitive and automated to murder without any sentiment and regret. Here, the protagonists are sensible and emotional human beings. They are trapped in between the religious fanaticism and nationalism but desire to live. Therefore, it can be concluded, that the director, is against any suicide bombings and presents no clear answers for solving the stuggle but never misses an chance to shindig Israelis as well as its governmental policies. Regardless of any nationalism, the film is an appropriate description of life in Palestine. Reference: Merip.org. (2017).Paradise Now's Understated Power | Middle East Research and Information Project.Merip.org. Retrieved 23 November 2017, from https://www.merip.org/mero/interventions/paradise-nows-understated-power

Stranger Essays - Absurdist Fiction, The Stranger, Meursault

Stranger The way a person reacts to ordinary situations determines the opinions of others based on their behavior. Yet, when this behavior is abnormal or different from the rest of society, it causes society to form an opinion based totally on a person's behavior not their true personality. In Meursault's case, his strange opinions and unexpected remarks put him in this position, without ever really giving him an opportunity to be truly understood. However, Meursault cannot change his actions and behaviors from the past, therefore making him responsible in the society he freely chooses to live in. Meursault's complete indifference to society and human relationships causes him to appear as the actual "stranger" with those he encounters, which eventually leads to his incarceration and inevitable date with the guillotine. Meursault is definitely a man who is set in his ways. He has his own opinions and outlooks on life and because of that fact he is constantly reminded of his inadequacies within society. His refusal to look at his mother one last time after she had passed away seemed pointless to Meursault at the time, where as the funeral director viewed this as extremely odd: "We put the cover on, but I'm supposed to unscrew the casket so you can see her." He was moving toward the casket when I stopped him. He said, "You don't want to?" I answered, "No." He was quiet, and then I was embarrassed because I felt I shouldn't have said that. He looked at me and then asked, "Why not?" but without criticizing, as if he just wanted to know. I said, "I don't know." (Camus 6) The difference of opinion between Meursault and all of society, but in this example the funeral director, brought about a feeling of inadequacy to Meursault and an appearance of him as a stranger to society. Alice J. Strange explains his situation perfectly by saying: Holding Meursault to his words, and recognizing the voids they reveal, the reader sees Meursault as the stranger.... (Strange 3) Throughout the novel, these encounters and/or relationships gradually set Meursault aside from society. His encounter with the Arab shows how the presence of other people in his life makes absolutely no impression on him. Taking the Arab's life was something he did as a natural reaction, he pulled the trigger thinking it was justified where as any normal human being would think other wise. Once on trial, Meursault constantly observed the people in the courtroom as if he had no idea of how the rest of society lived. Every thing he saw was new to him and it brought him a feeling of excitement, as if he was enjoying being on trial. Fear only came after his verdict. He didn't even consider his fate early on in the trial because he was in awe of the rest of society; their behaviors and actions were all new to him. In chapter three part two Meursault explained this by saying: Usually people didn't pay much attention to me. It took some doing on my part to understand that I was the cause of all the excitement. I said to the policeman, "Some crowd!" He told me it was because of the press and he pointed to a group of men at a table just below the jury box. He said, "That's them." (83-84) The only thing Meursault is worried about is the press, not the fact that his fate is about to be determined by a group of people that don't even know him. He doesn't even care about death at this point, only how he is excited to see all these new people and be able to watch the court proceedings. Before Meursault's incarceration, he lived a life of desire based on his own satisfaction. His life was completely self-centered and focused on his own physical pleasures. Meursault's obsession with his own desires can be explained by saying that: His contempt for man-made necessities', such as religion, morality, government, is supreme; but his attitude toward natural coercion, hunger, sex, the weather, etc., though less explicit, seems almost equally disdainful. Meursault is a non-participant (Carruth 8-9). He took absolutely no consideration of other's feelings and how his actions affected them. Meursault's love of smoking, eating, drinking, having sex, swimming and being outside, all of which are physical pleasures, are taken to extremes. Take away these and try to imagine what Meursault would be like. He would be practically lifeless because he wouldn't enjoy anything. He is never concerned with what is going on in

Examine A Case Study On FactCheck.org Example

Examine A Case Study On FactCheck.org Example Examine A Case Study On FactCheck.org – Assignment Example Check of FactCheck The website www.factcheck.org is supposed to check the information and facts that currently are considered to be controversial in society. The website uses different sources and retrieves information about an issue from multiple data bases, which guarantees objectivity of an investigation. The article â€Å"Nothing False About Temperature Data† published on February 12, 2015 checks the information about the Climategate scandal that happened couple of years ago. The scandal concerned some falsifications of climate data that caused misguiding thinking about huge climate changes on the planet and rapid oncoming of global warming. Thus FactCheck presents opposite opinions about the matter, including data from both governmental institutions and independent researches of climate changes. It turns out that the scandal was a mistake and no data was falsified and multiple researches of temperature changes and data from meteorological agencies prove the fact that inde ed average temperature rates have grown in the past 15 years. The way that in which website presents information definitely seems to be an objective investigation and looks trustworthy. First of all, the website authors use a lot of facts and enforce their arguments. They use direct citations and specify who said that and where and when exactly it was proclaimed. Direct citations are being precisely analyzed and either approved or objected by some other facts from different sources. Which is important to note is that the website provides its readers with hyperlinks to the articles and interviews that show where they have retrieved this or that information from. Thus such precise referring makes information more objective and trustworthy. Which is more important is that the article presents information from multiple institutions both governmental and independent ones. For instance, they reveal NASA’s data, and then they show one independent international investigation in order to check official sources, because it is common for people not to trust official sources. Furthermore, the fact that they show opinions of both opponents and proponents of the problem lets people construct their own opinion on the matter. However, at the end of the article FactCheck suggests the â€Å"right answer† to the question stated at the beginning, which makes reader assured in trueness of the investigation. Generally, the website seems to present independent investigations in order to check some controversial information that is essential for society. The authors of the articles use specific methodology of exploration, considering both sides of a conflict or all controversial opinions about an issue, which makes information presented in the website look objective. Levitan, Dave. "Nothing False About Temperature Data". Fact Check. February 12, 2015. Web.

Using the Each Method in Ruby

Using the Each Method in Ruby Every array and hash in Ruby is an object, and every object of these types has a set of built-in methods. Programmers new to Ruby can learn about how to use the each method with an array and a hash by following the simple examples presented here. Using the Each Method With an Array Object in Ruby First,  create an array object by assigning the array to stooges. stooges [Larry, Curly, Moe] Next, call the each method and create a small block of code to process the results. stooges.each { |stooge| print stooge \n } This code  produces the following output: Larry Curly Moe The each method takes two arguments- an element and a block. The element, contained within the pipes, is similar to a placeholder. Whatever you put inside the pipes is used in the block to represent each element of the array in turn. The block is the line of code that is executed on each of the array items  and is handed the element to process. You can easily extend the code block to multiple lines by using do to define a larger block: stuff.each do |thing| print thing print \n end This is the same as the first example, except that the block is defined as everything after the element (in pipes) and before the end statement. Using the Each Method With a Hash Object Just like the  array object, the  hash object  has an  each  method that can be used to apply a block of code on each item in the hash.  First, create a simple  hash object  that contains some contact information: contact_info { name Bob, phone 111-111-1111 } Then, call the  each  method and create a single line block of code to process and print the results. contact_info.each { |key, value| print key value \n } This produces the following output: name Bob phone 111-111-1111 This works exactly like the  each method  for an  array object  with one crucial difference. For a hash, you create  two  elements- one for the  hash  key and one for the value. Like the array, these elements are placeholders that are used to pass each  key/value  pair into the code block as  Ruby loops  through the hash. You can easily extend the code block to multiple lines by using  do  to define a larger block: contact_info.each do |key, value| print print key value print \nend This is the same as the first hash example, except that the  block  is defined as everything after the elements (in pipes) and before the  end  statement.

Petroleum Development of Oman Assignment Example | Topics and Well Written Essays - 3250 words

Petroleum Development of Oman - Assignment Example The Company's contribution towards training Omani Citizens has been phenomenal and is a part of the shared vision of an educated and qualified Oman as conceived by his Excellency the Sultan. In the aftermath of the World War II, the race for global market leadership has taken an aggressive outlook. Since the first ever discovery of oil in the Middle East the competition in the region is getting fierce and huge investments are being directed towards the exploitation of the so called 'Black Gold'-a name once used for Afro-American slaves. Under these circumstances firms are analyzing every nook and corner of their operation and investing millions of dollars on improving their strategies in the pursuit of a competitive advantage. Employees are no longer mere workers but a core human resource which is being greatly invested upon. Trends in employee training have shown an upward shift in the past decade and a huge budget is being spent on it, in the meantime with the advent of increasingly sophisticated technology training is no longer a choice but a need. Omani Government realizes that in order to achieve the conceived goals of development it is significant for the workforce of the most productive sector, Petroleum, to be motivated. And a key aspect of motivation as identified by the experts of Human Resource Management is Employee Training. With this view in mind PDO under the surveillance of the Sultan is making huge monetary investments for reshaping its workforce. Technical expertise has been imported from the Western World to meet this end and importance is being attached to the coaching of the mechanical staff in view of the future prospects. Emphasis on English and IT Training to employees is a growing trend in PDO and worker welfare programs appealing to different employee groups are being introduced consistently. Developments in this context include the Training to Young Omanis (TYO) program for young graduates and the Omani Technician Training Program (OTTP) for field technicians. An interesting aspect that can be highlighted in the above mentioned programs is the emphasis laid on the training in English and IT departments irrespective of the employee rank and needs. PDO recognizes English and IT proficiency as the traits necessary for the 21st Century employee and it therefore emphasizes on training its employees in these courses. Moreover the stress on English Language training can also understood from the fact that English is the global language. It is understood and spoken even in areas where it is not native thus in order to go worldwide it is pre-eminent that PDO' s workforce should have a solid grasp on the English Language so as to readily communicate with its foreign customers and trainers. In the meantime the lack of technical expertise available in Oman calls for the import of talent from abroad. This would ultimately mean the inflow of foreigners who would be incapable of speaking or understanding the local language. Thus the only

Federal emergency grant Essay Example | Topics and Well Written Essays - 750 words - 1

Federal emergency grant - Essay Example The center works in liaison with the US fire administration, police, Emergency Response Institute and the Federal Emergency Management Agency among others for better preparedness (Kimmel 2006).Apparently San Marcos is prepared to respond to emergency through the many training sessions facilitated by Emergency Response Institute (ERI), the Federal Emergency Management Agency (FEMA) and the Texas State University. There is also awareness creation on the potential hazards in the area through participatory assessment of those hazards (Ashby, 2010). The school has and the community has access to hotlines in case of emergencies for immediate response. The school needs the grant to improve their preparedness by increasing the equipment required, expanding the transport system to prevent possible accidents. They also needs funds to conduct a comprehensive, strength based vulnerability assessment of the school buildings and grounds given that the district lies on the fault line. This will help us improve our mitigation plan (Burnet, 2008). Currently the fault lines have led to creation of springs which provide water to the residents and act as tourism attraction. San Marcos River as never run dry thus providing water for agricultural purpose. The Aquarena and wornderworldare spring are major tourist attraction for rearing some of the endangered aquatic species on earth. The school is collaborating with the community to develop appropriate policies and procedures in building a better team that is well prepared to respond to crisis. This way the process is integrated so as some of the resources can be shared. The school has looked at Federal Emergency Response and Crisis Management Plans Discretionary Grants legislation, regulation and administrative requirement and is certain to comply with them. The school is ready to sign the required agreements, documents and permits together with preparing a quarterly

Power and Knowledge Essay Example for Free

Power and Knowledge Essay Poststructuralism as one of the contemporary political philosophy gain its popularity because of its radical assumptions that veered away from the traditional structuralist thinking. The project of the renaissance scholars to control everything including nature through the used of knowledge particularly scientific knowledge did not gain much fame in this late century. Structuralism although it offers much in looking how institutions served as parts of a social system tend to believe that society could control the individual with the aid of science. However, the ideas of Jean Lyotard, Michel Foucault and Jean-Luc Nancy proved otherwise. The dream of grand theorists to integrate knowledge and create a unified social system is the very idea that most contemporary theorists avoid. Prior to the development of poststructuralism, discussion on power and knowledge is always a feature seen within the structures and not something that emanates from the individual, this structure-agency pendulum continues to fascinate theorists. Structural functionalists believed that social structures such as religion, culture, and government have strong hold over the individual particularly in their socialization process. Talcott Parsons (1951) for instance, look society as the social system divided by subsystems that have specific functions. Each part of society functions and creates mutual interdependence thus maintaining the dynamism of whole social system(Parsons: 1951). The Contemporary political philosophy opens a lot of venues in analyzing society with proposing meta narratives. Much of the themes of contemporary thinkers would be on the consequences of modernity, globalization among others. Topics on power and knowledge are just two of the basic issues that philosophers continuously are gaining interest. It provides a picture on how the development of knowledge transformed power relations in contemporary society. Contemporary political philosophy as it is advanced by the writings of three philosophers mentioned in the previous paragraph, look at power and knowledge in a different light. Before, the scholars would think that the development of knowledge is in a continuum and that power is exerted by institutions to the individual as if power has a center or a fixed point. In Contemporary political philosophy one can view that the source of power comes from various agencies,and the struggling character of power is in every discourse. Power is not only evident on political apparatus, on the religious order or on the intellectual community but power is seen on all arrays of everyday existence. Our day to day social relations are power relations. One of the contemporary thinkers who would employ much time in discussing power is Foucault. Some thinkers considered him as a poststrcuturalist or a postmodern thinker, because of the fluidity of his ideas. Moreover, there are critics who accused him of relativism because of his theory favors, intersubjectivity, the discursive method, discourse among others. Foucault (2002) did not suggests a central power or a solid one that one can see for instance in an authoritarian society, rather in looking at society, one could see ‘pockets’ of power or a decentralized one coming from various discourses. On the other hand, in his theory of knowledge one can see its deviation from Descartes Cogito. Reason as the underlying principle of the enlightenment period, did not escaped the gaze of Foucault. In his Madness and Civilization (1965) he examined that through history, madness became an invention that would serve as the opposite of reason. With the definition on madness as â€Å"non-rational† or irrational, it justifies the power of reason during the enlightenment period. Only through its binary opposition which is madness can reason hold its power. The control of the patient with the development of psychiatry in Madness and Civilization (1965) also served as a critique that looks at how modern society manifests the same features as that one can find in the discipline of psychiatry. There are various means by which society controls the individual. Foucault discussed that in the modern era, exercising power need not necessarily be brute and obvious. One example is his idea of punishment as a result of deviating from the norm. Foucault in Discipline an Punish (1977), discussed in what way torture as a form of punishment in the 18th century was transformed by discipline. With the birth of the prison, instead of attacking the physical body the institution inculcate discipline as a form of punishment. This feature of the prison, and even the birth of the clinic shows how slowly modern society is becoming more authoritarian and all of these are possible because of the different knowledge that people believe as true and moral during their times. Foucault in his Archeology of Knowledge (2002) look at historical development not in a continuum because he did not believed in a unified discourse as proposed by grand narratives such as that of the Parsonian theory. What one can see through history are various realities, are what he called discontinuities. Much of his theory of power and knowledge could also be seen in the History of Sexuality (1990) wherein he is not interested in sexuality per se, but in looking at the underlying struggle within the discourse of sexuality. While in the earlier periods, society repress one’s sexuality, this kind of discourse even propagates it. The more that society for instance repressed homosexuality, the more that people become interested in exploring the topic. In the History of Sexuality (1990)), he sees the reciprocal relation of power and knowledge. One example is the different meanings that society give on sexual relations such as relations out of marriage and the one allowed by the community. These definitions creates divisions in society, thus exercising power over the individual through social norms. By propagating a certain kind of knowledge, this could lead to a power relation between groups. The one who is in control of knowledge will therefore exercise power to the other group. However, it must be clear that the reciprocal relation of power and knowledge is not fixed rather it transform through every discourse. Apart from Foucault, Jean Lyotard also contributes to the debate on the relationship of power and knowledge. In his book, the Postmodern Condition (1979) Lyotard mentioned that the transformation of society into industrialized and complex system leads into the redefinition of the nature of knowledge. In Modern societies, the power of the capitalists to open the market leads to the question that, what kind of knowledge is acceptable or is legitimate provided that there are a lot of choices. Lyotard(1979) sees the complexities in modern times because when one looks at it, it is in no longer a question of simple legitimacy of knowledge but a question of who has the power to decide what is acceptable or legitimate. In addressing the uncertainties of knowledge, Lyotard suggests that one should employ the value of speaking the same language game. How can people speak the same language provided that there are various ways of learning things? Lyotard believes that one must contextualize, and in this part he adopts Wittgensteins’ language game. ’ By contextualizing, the person should be aware of the rules before making considerable actions. Lyotard believes that to be able to analyze knowledge in contemporary society, one must consider what kind of society it is situated. The split between Parsonian theory and that of Marxism will definitely help in looking at the problem of knowledge. Initially one will decide whether to maintain the status quo or radically change it. Because of the ability of language to bind society through communication, Lyotard favors this framework in addressing the issue of knowledge in the postmodern era. Greatly influenced by Heidegger on the other hand, Jean -Luc Nancy (1991) believed that we are thrown into the world therefore we should not rely on God for our existence. Contemporary society according to him is becoming more chaotic in the sense that the harmonious relation in traditional society is transformed into a complex society where there are a lot of uncertainties. Uncertainties are brought by the unintended consequences of modernity. With the advent of globalization, the closed and neatly tied community is transformed into a complex one. While some thinkers consider the development of society into industrialized one as beneficial, still there are paradoxes to this rationality. Nancy in his concept of community critique the grand project of some societies to create a well-planned system such in the case of the socialist state where it only leads to violence. Much of the discussions of contemporary political philosophy dwells on how you can locate the discourse on power as a consequence of the accumulation of knowledge. The Unintended consequences of man’s search for knowledge and the transformation of knowledge into its many forms leads to different power relations. These power relations are seen on every realm of life, on every discourse in society. It is crucial to note that in the analysis of power, power lies to those who have control over knowledge, and in this age of information technology where there is an easy access to all forms of knowledge, it is only logical to think that power is distributed therefore decentralized. While the contemporary era provide a lot of alternatives,undeniably there are consequences that not even scientific knowledge can calculate. Yet the quest for further knowledge continues because beneath those ideas there you can always find power. Various forms of power operates on every realm of life. These are the fascinations of philosophers of the twentieth century.

How does Hitler’s Seizure of Power in Germany help us define Fascism? E

Hitler’s regime in Germany is commonly referred to as Nazism, and is identified in the theories of both Sternhell and Payne, which they conclude to be completely divergent from Italian fascism. If this is the case, then Paxton’s five stages of fascism are proven to be invalid; as, like Mussolini in Italy, Hitler’s regime in Germany shows direct resemblance to these stages, as the latter parts of this chapter will show. With the signing of the armistice, that formally ended World War One, on November 11 1918, Germany respectively lost the war. Six months after the signing, the representatives at the Paris Peace Conferences, were finally able to conclude the peace treaties, which was signed on June 28 1919. The Treaty of Versailles was to have dire effects on Germany, effects that arguably completely altered the nature of her future. As part of the terms of this settlement, Germany was radically changed; in terms of: legal and military restrictions, territorial changes and also, as a result of Article 231, Germany were blamed for starting the war, which formally became known as the war guilt clause, which stated: ‘The Allied and Associated Governments affirm and Germany accepts the responsibility of Germany and her allies for causing all the loss and damage to which the Allied and Associated Governments and their nationals have been subjected as a consequence of the war imposed upon them by t he aggression of Germany and her allies’ . The sum, was later determined in 1921, to be  £6000million. In terms of legal restrictions, articles 227 to 231 tried many German officials, including Emperor Wilhelm ll, as war criminals. Furthermore, Germany saw its military, in all forms, air, land and sea, vastly restricted. The German public w... ...orship. Works Cited Allan Todd – The European Dictatorships – Hitler, Stalin and Mussolini – Cambridge university press (2002) Stanley G Payne – Fascism: Comparison and Definition – University of Wisconsin Press – 1980 Walter Laqueur – Fascism: Past, Present and Future – Oxford University Press – 1997 Roger Griffin – Essays in the 20th century World History – Heinemann London 1999 A.J Gregor – Young Mussolini and the intellectual Origins of Fascism – California Press 1979 Martin Kolinsky – Continuity and Change in European Society: France, Germany and Italy since 1870 – 1974 Palgrave Macmillan Martin Blinkhorn – Mussolini and Fascist Italy – third edition – Routledge 2006 Sharma, Urmila. Western Political Thought. Atlantic Publishers and Distributors (P) Ltd, 1998. p. 66. Philip Morgan, Fascism in Europe, 1919-1945, New York Tayolor & Francis 2003

Corruption in Bolt’s ‘Man for All Seasons’

Most of us, politically, mentally, morally, socially, live somewhere between the negative pole of Robert Bolt’s â€Å"terrifying cosmos [where] †¦no laws, no sanctions, no mores obtain† (xvi), the nadir of the human spirit and self, and the positive pole he finds in Thomas More, who makes, not only in oaths but in all his dealings, â€Å"an identity between the truth †¦ and his own virtue,† and â€Å"offers himself as a guarantee† (xiii-xiv) – a self which proves incorruptible by either promise or punishment. Near to More’s level of righteousness are his wife and daughter, though he feels the need to protect them from perjuring themselves, a corruption stemming from one of the hardest temptations, protecting their family from harm. Rich and Cromwell are nearer to the lower pole in the play, the former making the complete arc from innocence to its opposite, and the latter starting from a place of moral bankruptcy and guiding Rich there with him. In between is the political corruption of King Henry who won’t let â€Å"all the Popes back to St. Peter [get] between me and my duty† (54), and of Woolsey’s appeal to More along patriotic and anti-war lines. With the exception of More, and those who anchor themselves to him like his family and Will Roper, they are all, like the Boatman’s wife, â€Å"losing [their] shape, sir. Losing it fast† (28). Richard Rich is the play’s most developed exemplar of the gradual, and gradually accelerating, course t hat leads, through corrupt action, to corruption’s end-point: a shell without a self. As the Common Man, in the guise of Matthew, correctly predicts, Rich â€Å"come[s] to nothing† (17), despite his final worldly status, symbolized by his rich robes which, as that same Man says elsewhere of all clothing, say nothing about the man inside them, â€Å"barely cover[ing] one man’s nakedness† (3). Oliver Cromwell, a disciple of Machiavelli, and unashamedly corrupt, is Rich’s teacher and exhorter along that road. Rich is bullied into telling Cromwell information that might harm Thomas More, a betrayal. Cromwell uses this sin as a teaching opportunity – the more you give in to corruption (and therefore the less of you there is left to struggle against it), the easier it becomes: CROMWELL There, that wasn’t too painful, was it? RICH (laughing a little and a little rueful) No! CROMWELL That’s all there is, and you’ll find it easier next time. (76) Richard Rich sums up the teachings of Machiavelli, embodied in Cromwell, as quintessentially empty (though Rich is too fearful for his worldly status to be afraid of the legitimately fearful consequence of following those teachings): â€Å"properly apprehended, [Macchiavelli] has no doctrine. Master Cromwell has the sense of it†¦Ã¢â‚¬  (13). In following Cromwell into philosophical corruption, Rich will reap the rewards of such pragmatism. More, at the apex of Rich’s ascent to influence and wealth (he’s been named Attorney General for Wales as a reward for perjury), reminds Rich that â€Å"it profits a man nothing to give his soul for the whole world† (158). That word, â€Å"nothing,† both represents that he doesn’t gain anything worth having, and that he will, in consequence, add to the absence of his being – what he will gain is nothingness. The reasons Rich and Cromwell are tempted are simple in that they (the reasons) are particular to self-profit (More, and perhaps Bolt through More, would find that an ironic term): personal wealth, influence and power, and escape from suffering. Cardinal Woolsey tempts More with a form of corruption less black-and-white: not merely Cromwell’s short-sited â€Å"administrative convenience† (73), but a seemingly moral and patriotic act: possibly preventing a war of succession like the War of the Roses had been. â€Å"Oh your conscience is your own affair,† the Cardinal tells More, â€Å"but you’re a statesman! Do you remember the Yorkist wars? All right [my solution to this problem is, in that it isn’t perfectly moral,] regrettable, but necessary†¦Ã¢â‚¬  (22). It is a dilemma: whether the good of a country (or the prevention of an evil to a country) somehow outweighs the evil of achieving that end by corrupt means. More’s â€Å"horrible moral squint† (19), as Woolsey calls it, sees through the Cardinal’s assumption that such corruption, simply because it has a good in sight for that greater self that is one’s homeland, won’t open the door to further corruption, as a precedent that many (as it affects many) will follow, that will in fact â€Å"lead their country by a short route to chaos† (22). The form of corruption with which Thomas More will have to grapple most desperately, and from which he will protect his family most carefully, is the temptation to act against conscience, not for personal gain, or for the sake of an abstract like ‘the common good,’ but for loved ones. More knows that temptation, in this case to perjure themselves for his own sake, might topple even the upright Alice and Margaret. For that eason, despite the anger and suffering his wife and daughter evidence at being kept in the dark, he never once opens his mind to them about those issues (the real reason behind his resignation, which lands them in poverty, and imprisonment over taking an oath, which deprives them of father and husband, and puts them in danger) – a relief he must have craved were they the picture of understanding. However, though they are not – he tell’s Margaret â€Å"the King’s more merciful than you; he doesn’t use the rack† ( 142) – he holds firm. This he also does for himself, never taking the oath and perjuring himself to God (as, he says, â€Å"what is an oath then, but words we say to God† (140)), though he knows his family will suffer his ultimate loss. For that reason, though, he can go to his death with a special tranquility, telling the headsman â€Å"you send me to God †¦ He will not refuse one who is so blithe to go to him† (160). We are left, then, with so many who died long ago, and the tale that history, and this play, tells of them. Richard Rich loses himself to corruption for purely personal gain, and while he lives with outward wealth, he is inwardly rotten, and ends in obscurity. Cardinal Woolsey, who ruthlessly pursues personal power and uses the same tactics in pursuit of patriotic goals, is remembered as an influencer of the policies of Europe, but, in the play, paves the way for greater evil, though he tries to stave it off by electing More Lord Chancellor. That evil is personified in Cromwell, a man with no morals, patriotic or otherwise. That â€Å"short route to chaos† More warns of shows up as well in the escalation of the scale of resistance Henry levels against the Church, eventually destroying most of the monasteries in England, and sparking a bloodily put down revolution. More, meanwhile, is an inspiration not only for his family, but has inspired conscience and nobility of spirit for almost five hundred years since his death, which is its own kind of immortality.

Market Research on Havells India Ltd, Bangalore

A Report on Organization Study at HAVELLS INDIA LTD Submitted in Partial Fulfillment of the Requirements of Bangalore University for the Award of the Degree of MASTER OF BUSINESS ADMINISTRATION By SACHIN MANJALEKAR REG NO: 10SKCMA053 Under the Guidance of Prof Acharya Institute of Management & Sciences 1st Cross, 1st Stage, Peenya Industrial Area Bangalore – 560 058 2010 – 2012 DECLARATION I, Sachin Manjalekar, hereby declare that this the organization Study Report titled, MAREKT ANALYSIS ON PURCHASING PATTERN OF DEALERS ON HAVELLS PRODUCTS is based on the organization study by me under the guidance of Prof This report has not been submitted earlier for the award of any other degree / diploma by Bangalore University or any other University. Place: Bangalore Date: Sachin Manjalekar CERTIFICATE FROM THE GUIDE Certified that this Organization Study Report titled MARKET ANALYSIS ONPURCHASING PATTERN OF DEALERS ON HAVELLS PRODUCTS is Based on an original organization study conducted by SACHIN MANJALEKAR Of III Semester MBA under my guidance. This report has not formed the basis for the award of any other degree / Diploma by Bangalore University or any other University. Place: Bangalore Prof Shweta . M Date: Professor – MBA Acharya Institute of Management and Sciences 1st Cross, Peenya I stage, Bangalore – 560058 CERTIFICATE Certified that this Organization Study Report titled MARKET ANALYSIS ON PURCHASING PATTERN OF DEALERS ON HAVELLS PRODUCT’S is based On the study conducted by SACHIN MANJALEKAR of III Semester MBA under the guidance of Prof. This report is based on the original study undergone and has not formed the basis for the award of any other degree/diploma by Bangalore University or any other University. Prof Shweta. M Dr. Kerron. G. Reddy Professor – MBA CEO and Principal Place: Bangalore Place: Bangalore Date: Date: Acknowledgement The toughest of endeavors in the world is not possible without the support of a helping hand which guides and motivates a person to take on any challenge head on. Inputs from such helping hands are always like very essential because more often or not certain mistakes which go unnoticed from our eyes. I am thankful to Dr. Kerron G Reddy, Principal and CEO of Acharya Institute of Management and Sciences, who had provided all the required facilities to carry out the dissertation project work and nurturing my skills to execute the requirements. I am heartily thankful to my guide Prof , Acharya Institute of Management and Sciences, whose encouragement, guidance and support from the initial to the final level enabled me to develop an understanding of the subject. I offer my regards and blessings to all my Professors of AIMS who supported me in any respect during the completion of the dissertation project. Last but not the least I thank my dear parents, teachers and friends who have been source of support, strength, inspiration and encouragement for whatever I am today. CHAPTER CONTENTS Page No. CHAPTER 1 Profiles Opening lines 1. 1Introduction 1. 2Industry Profile 1. 3Company profile 1. 4Products Profile 1. 5Competitors Profile CHAPTER 2Organization Structure CHAPTER 3Functional Departments Opening lines 3. 1 3. 2 3. 3†¦Ã¢â‚¬ ¦. CHATPER 4SWOT Analysis CHAPTER 5Ethical / Best Practices / Policies in the organisation CHAPTER 6 Findings, Suggestions & Conclusion Bibliography & Annexure Special Task †¢Introduction †¢Statement of problem †¢objectives †¢Research Methodology †¢Analysis & Interpretation of data INTRODUCTION Industry which I have taken to do my summer internship is an Electrical industry, were their products are sold to both customers and Industrial customer segment. Products like Switchgears, Motors, Fans and wires etc†¦In this internship I have choose to do Market Analysis of on purchasing patterns of Havells products . I conducted my market research on Electrical dealers at Chikpet ,Balepet , I V K Iyengar Road of Bangalore. This Report gives the detail of purchasing pattern of 30 dealers, where they sell various different company products other than Havells like Anchor, Philips, Crompton Greaves, Polycab etc. I have mainly focused my market research on Havells products and dealers who purchase Havells products. 1 . 2 INDUSTRY PROFILE The Indian Electrical/Electronics Industry is slowly emerging like every other industry sector in India. Over the past fifty years there was no exposure to global players and competition, with the result that the Industry grew up in a sheltered environment, dependent on the Government for everything, from licenses to protection to tariffs. Each one of these interventions was aimed at securing protection for oneself and ensuring growth of one’s own organization at the cost of industry and the nation at large. Lack of global competition encouraged a â€Å"cost plus† approach, where every conceivable cost increase was passed on to the customer. There was thus no motivation to reduce costs. With deli censing, decontrol and deregulation, Indian Industry has suddenly been exposed to global competition. Since last decade, India has witnessed what global players have achieved and what they are capable of achieving. We are becoming aware of competition on our turf. In this scenario, every company complains of increased competition, lower order books and shrinking margins. The Indian Electrical/Electronics Industry is of course further besieged by the fact that there is a dearth of business on account of lack of investment in the power infrastructure. Many organizations in this industry are looking overseas to develop the export markets owing to reduced demand at home. At the outset, it must be stated that the reduced domestic demand is at best a temporary phenomenon. The power sector in India is bound to grow and this will undoubtedly boost demand from the Utilities, quite apart from the industrial demand which will continue to grow with increased industrial output. The poor financial health of the SEBs is however a damper that cannot be wished away in the short term. This will continue to plague corporates in the Electrical Industry, until the SEB restructuring and unbundling brings a turnaround in the medium term. Factors Governing the Growth of Indian Electrical Industry Every industry thrives on some supporting factors. In this connection, there are few factors governing the growth of electrical and electronics industry: †¢Research & development played an important role to the increased productivity and higher-value added electrical and electronics products. †¢Foreign investments accelerated growth in production and export as well. To expand their business, foreign companies have done huge investment which lead developing countries in establishing production units. Global industries like Medical, Telecommunications, Industrial & Automotive industries have been cordially supported by electrical & electronics industry. †¢Increase in income changed living standards of the common mass. As a result, it increased the demand of electronics especially consumer electronics products globally. †¢Electric & Electrical industry is highly fragmented which comprises of many small and me dium size enterprises resulting into a huge industry. †¢Asia Pacific region is emerging as the most spinning place for the consumer electronics industry, as the markets remain still unbroached. Innovation has played importantly in this industry. It led to a consistent demand for newer and faster products and applications. Future Prospects of Indian Electrical Industry The domestic market in India is itself large, and one must firstly satisfy this market with products that meet international quality standards. With increasing globalisation, every international player is now operating in India, providing goods and services complying with international quality. Once we deliver high quality products and services within the domestic market, accessing the international market for exports should not pose a serious challenge. The Electrical/Electronics Industry in India is growing to its full potential in the coming years and no doubt that India will soon come to be recognized for quality products and services which in turn, will bring this industry to a position of true leadership. Indian electrical industry has grown because of government's thrust on it and also due to overall economic growth. It has also reached a stage where the industry has demonstrated its capabilities. The industry has seen a growth of 20% and should continue at the same level for the next few years. 1. 3 COMPANY PROFILE Havell’s India Limited was established in 1958 and is a part of the QRG group. It is one of the India’s largest electrical and power distribution equipment manufacturer company. Havells India is in four segments namely: Switchgears, Cable , Lighting and Fixtures and Electrical Consumer Durables. It is amongst the top three players in most of its products and is fast increasing its market share through aggressive brand building Today Havells India is a billion-dollar-plus Indian electrical equipment company with products ranging from industrial & domestic circuit protection switchgear, cables & wires, motors, fans, power capacitors, compact fluorescent lamps (CFL), and luminaries for domestic, commercial & industrial applications, modular switches covering household, commercial and industrial electrical needs. Havells owns global brands like Crabtree, Sylvania, Concord, Luminance, Linolite & SLI Lighting. Havells has 94 branches / representative offices and over 5000 professionals in over 50 countries. Its 12 state-of-the-art manufacturing plants in India are located at Haridwar, Baddi, Noida, Faridabad, Alwar, Neemrana, and 8 state-of-the-art manufacturing plants are located across Europe, Latin America & Africa Churn out globally acclaimed products. Havells is a name Synonymous with excellence and expertise in the electrical industry. It’s 20000 strong global distribution network is prompt to service customers. The company has acquired a number of International certifications, like CSA, KEMA, CB, CE,ASTA, CPA, SEMKO, SIRIUM (Malaysia), SPRING (Singapore), TSE (Turkey), SNI (Indonesia) and EDD (Bahrain) for various products. Today, Havells and its brands have emerged as the preferred choice of electrical products for discerning individuals and industrial consumers both in India and abroad. In an attempt to transform itself from an industrial product company to a consumer products company, Havells launched the consumer electrical products such as CFLs, Fans, Modular Switches & Luminiaires. The company has been consistent in its brand promotion with sponsorship of Cricket events like T20 World Cup, India-Australia Series and IPL. The company has also taken the initiative to reach directly to the consumers through â€Å"Havells Galaxy† – a one stop shop for all electrical and lighting needs. Social and environmental responsibility has been at the forefront of Havells operating philosophy and as a result the company consistently contributes to socially responsible activities. For instance, the company is providing mid-day meal in government schools in Alwar district, covering 15000 students per day. Besides this company has acquired land for constructing a larger kitchen with all the modern facilities to serve freshly cooked food to 50000 students in the area. Havells runs a mobile Medical Van, equipped with a trained doctor and necessary medicines in the rural areas of Delhi & NCR for the very poor and needy villagers. We also setup free medical check-up camps. In the past also, the company has generously contributed to the society during various national calamities like the Bihar Flood, Tsunami and Kargil National Relief Fund etc. The essence of Havells success lies in the expertise of its fine team of professionals, strong relationships with associates and the ability to adapt quickly and efficiently, with the vision to always think ahead. Havells is acknowledged as a manufacturer & suppliers of the widest range of quality low voltage electrical equipment. With a number of strategic alliance in place, Havells is the only company that has shown phenomenal growth rate with the help of various joint ventures,acquisition,mergers and takeovers. Havells recently acquired Frankfurt headquartered,SLI sylvania for $ 300 mn. The company is a leading global designer and provider of lighting systems for lamps and fixtures. Sylvania is one of the most globally recognized brand for over a century in the electrical industry with brand like Sylvania,Concord:marlin,Lumiance,Marlin,Claude and Linolite-Sylvania. History (Milestones-Years Achievements) 1958: Commenced trading operations in Delhi 1971: Bought HAVELLS Brand 1976: Set up the first manufacturing plant for Rewireable Switches and Changeover Switches at Kirti Nagar, Delhi. Havells in the year 1976. 1979: Set up a manufacturing plant for HBC Fuses at Badli, Delhi. 980: Started manufacturing high quality Energy Meters at Tilak Nagar, Delhi. 1983: Acquired Towers and Transformers Ltd. and turned it into a profitably manufacturing Energy Meters Company in one year. 1987: Started manufacturing MCBs at Badli, Delhi in a Joint Venture with Geyer, Germany. 1990: Set up a manufacturing plant at Sahibabad, UP for Changeover Switches. 1993: Set up another manufact uring plant at Faridabad, Haryana for Control Gear Products. 1996: Acquired a manufacturing plant at Alwar, Rajasthan for Power Cables & Wires. Entered into a Joint Venture with Electrium, UK for manufacturing Dorman Smith MCCBs and Crabtree Modular Plate Switches. 1997: Acquired Electric Control & Switchboards at NOIDA for manufacturing customized packaged solutions. 1998: Introduced high-end Ferraris Meters in Joint Venture with DZG, Germany. 2000: Acquired controlling stake in Duke Arnics Electronics (P) Limited engaged in manufacturing of Electronic Meters-Single Phase, Three Phase, Multi Function, Tri-Vectors. Acquired controlling interest in an industry major-Standard Electricals Ltd. 001: Acquired business of Havells Industries Ltd, MCCB of Crabtree India Limited and merged ECS Limited in the company to consolidate its area of core competence. 2002: Standard Electrical Company becomes a 100% Subsidiary of the company Attained the IEC certification for Industrial switchgear and CSA certification for all manufacturing plants. 2003: Set up manufacturing plant at Baddi (H. P. ) for manufacturing of Domestic Switchgear. Se t up a manufacturing plant for manufacturing of CFL at existing manufacturing plant in Faridabad, Haryana. 2004: Set up a manufacturing plant for manufacturing of Ceiling Fans at Noida, UP. Set-up their own marketing office in London through their wholly owned subsidiary company Havells U. K. Ltd. In December 2004, placed 235 fully convertible debentures of Rs. 10 lakhs on M/s. Shine Ltd. , Mauritius and the debenture got converted in June, 2006 Attained the CE certificate for CFLs. 2005: Set up manufacturing plant in Haridwar, Uttaranchal for manufacturing Fans. Awarded the KEMA certification by The Dutch Council for Accreditation, making QRG the only group to attain this certification. Set up of R Center in Noida H. O. 2006: Crabtree India merged with Havells India. Added CFL production unit in Haridwar manufacturing plant. Expansion at Alwar manufacturing plant for increase of production capacity. Expansion at Baddi manufacturing plant and set-up of an Export Oriented Unit. 2006: First Company to get the ISI Certification for complete range of CFLs. Started mid-day meal program at Alwar, Rajasthan caters to 10,000 students from 77 schools. 2007: Set-up of Capacitor manufacturing plant in Noida, UP with the capacity of 6, 00,000 KVAr per month. Acquired the Lighting business of a Frankfurt based company â€Å"Sylvania†, a global leader in lighting business and now the company's turnover crosses US$ 1 Billion. Havells at that time was best known for its electrical switches, energy meters and miniature circuit breakers (MCBs), while SLI Sylvania was a renowned yet under-leveraged European lamps and fixtures brand. In March 2007, Havells acquired SLI Sylvania of Netherlands for $300 Million, making it the fourth largest lighting business in the world, worth over a billion USD! This was, at that time, the biggest overseas takeover by an Indian Electrical equipment manufacturer. This takeover helped take the Havells brand to over 20,000 dealers across Latin America, Europe, Asia and Africa. The combined Havells-Sylvania generated over a $1 billion in revenue with more than 60% coming from international sales. Havells’ portfolio of prestigious global brands now includes Crabtree, Sylvania, Concord, Luminance, Linolite & SLI Lighting. 2008:First Indian CFL manufacturers to have adopted RoHS, European norms on Restriction of Hazardous Substances in CFLs. Set up of Global Corporate office, QRG Towers at Expressway Noida. Havells Corporate Office. Investment of Rs. 50 Crores in Global Center for Research and Innovation (CRI). Set up of fully automatic plant for Havells Lafert Motors at Neemrana. Change in Corporate BRAND identity. [3] 2009: Set up of fully automatic 2nd unit for switchgear manufacturing at Baddi. Global consolidation of CFL manufacturing plant at Neemrana for domestic and export purposes. Launch of India’s 1st HPF CFL. Launch of India’s 1st BEE 5* Rated Fan. 2010: Inauguration of fan manufacturing unit 2 at Haridwar. Global Launch of LED products. Acquired 100% interest in Standard Electricals. Sets up World’s First New Generation CMH Lamp Plant at Neemrana. Vision â€Å"To be a globally recognized corporation that provides best electrical & lighting solutions,delivered by best in class people. † Mission To achieve our vision through fairness,business ethics, global reach,technological expertise,building long term relationships with all our associates,customers,partners,and employees. Values †¢Customer Delight:A commitment to surpassing our customer expectations. †¢Leadership by examle: A commitment to set standards in set standards in our business and transactions based on mutual trust. †¢Integrity and Transparency:A Commitment to be ethical,sincere and open in our dealings. Pursuit of Excellence: A commitment to strive relentlessly,to constantly improve ourselves, our teams,our services and products so as to become the best in class Promoters QRG Group is one of the fastest growing Electrical and Power Distribution Equipment Company in the country, manufacturing products ranging from building circuit protection, industrial & domestic switchgear, cables & wires, energy meters, fans, CFLs, luminaries, bath fittings and modular switches. The group comprises of 5 companies – 1) Havells India Ltd. (the flagship company) 2) Standard Electricals 3) Crabtree India Ltd 4) TTL 5) Sylvanias Board of Directors 1. Qimat Rai Gupta (Chairman and Managing Director) 2. Anil Gupta (Joint Managing Director) 3. Surjit Gupta (Director Operations) 4. Ameet Gupta (Director International Marketing) 5. Rajesh Gupta (Director Finance) Shareholders †¢Indian Promoters hold 61. 6%, single business focus. †¢In 2007 Warburg Pincus, a global private equity firm and one of the largest investors in India, invested US $110 million in Havells India Ltd. †¢Warburg Pincus share in havells represents 14 % of the fully diluted share capital of the company. †¢Overtime company attracted high quality long term investors Sequoia capital CLSA Blackrock SAIF partners Sloane Robinson HSBC (largest FII in India) SBI (largest bank in India) Havells Total Revenue Growth Starting off as a manufacturer of switchgears in 1971, Havells till the late 1990s was largely involved in manufacturing industrial products. Foreseeing strong growth prospects in the consumer goods category, the company later diversified into products such as fans, compact fluorescent lamps (CFLs), modular switches, and power cables and wires. As these products are used mostly during building construction or renovation, the company benefited from the rapid growth in the real estate sector, reporting a robust compounded annual growth rate (CAGR) of around 40% in its revenues in the last ten years. To further capitalize on the growth potential in the consumer goods category, Havells is now expanding its portfolio, including products such as water heaters and electrical appliances. With its main focus being on electrical consumer goods, demand for most of Havells products is driven by consumer spending and power availability. Over the last four years, the top players in domestic electrical consumer goods industry have demonstrated strong revenue growth of 15-18%, driven by rising income levels, increasing urbanization, and greater rural electrification. Further, with standards of living improving and consumer focus increasing on saving energy, the demand for quality products has been reporting strong growth. The trend is expected to sustain, with the main beneficiaries being companies with established brands and product attributes that stand out in an increasingly cluttered market, high quality standards that neutralize competition from unorganized-sector players, and extensive distribution networks that enable them to reach the high growth centre’s in Tier-II and Tier-III cities. Given its established track record, Havells is in a favorable position to capitalize on the sector‘s growth potential. We expect Havells to post a net profit CAGR of around 11% between 2009-10 and 2012-13(E) on a standalone basis. Major clients of Havells 1. 4 PRODUCT PROFILE There are twelve verticals of Havells they are as follows: 1. DP- Domestic product- (Miniature Circuit Breaker ) 2. IP- Industrial products- (Moulded Case Circuit Breaker ) 3. Switches (Modular )- Crabtree 4. Switches (Modular )- Havells 5. Motorts- Industrial 6. CFL’s-( Compact Flurosent Light ) There are various types of CFL’s they are as follows Normal, Spiral, Higher Range, T-2 Spiral, G24 Base 7. Professional Luminous 8. Consumers Luminous 9. Fans- There are various types of CFL’s they are as follows Table Fans, Wall mounted, Ceiling Fans, Exhaust Fans, Pedestal Fans 10. Geysers 11. Wires 12. Cables- There are various types of Cables they are as follows Flat Cables, Co-axial TV Cables, Telephone Switch Board Cables, Multi Core Round Products Building Circuit Protection Miniature Circuit Breaker o Miniature Circuit Breaker (MCB) o Isolator o Changeover Switch Residual Current Circuit Breaker (RCCB) o RCBO o Distribution Board (DB) o Indicator Light Industrial Circuit Protection o Air Circuit Breaker o MCCB o Panel Board system o Changeover Switch o By-pass Changeover Switch o Load Changeover Switch o Automatic Transfer Switch o Switch Disconnector o Control Gear o Switch Disconnector Fuse o Fuse Switch and Switch Fuse o Chamber System o Fuse Holder o Nylon F use Base o Fuse Link and Fuse Base Motors Foot Cum Flange Motor. o Foot Mounting o Flange Motor o Foot Cum Flange o Inverter Duty Motors with Forced Cooling o Crane Duty Motors o Brake Motors Normal Duty o Heavy Duty o Super Heavy Duty o Agriculture Duty o Motor Run Capacitors Lighting oLED Lighting o Consumer Lighting o Commercial Lighting o Down Lighter o Landscape – Bunker Lighting o Industrial Lighting o Area Lighting o Road Lighting o Specialty Lamps o Accessories o Aura Lighting CFL India's First HPF Green CFL. o Retrofit o Non Retrofit o Higher Range o Liliput o FPL Water Heater o Instantaneous Water Heater o Electric Storage Water Heater Cables and Wires o Power Cables – Aluminum Control Cables – Copper o Copper Flexible Cables Fans Havells Ceiling Fans. o Ceiling Fans o Table Fans o Wall Mounting Fans o Pedestal Fans o Air Circulator Fans o Ventilating Fans 3. 9 Modular Plate Switches o Havells Modular Switches o Crabtree Modular Switches Capacitors Hav ells started manufacturing of its new range of products Capacitors in February 2007 Havells Capacitors are designed and manufactured using S3 technology. It encompenses product with triple shield with differential disconnector in the event of any fault within due to environmental compatibility. Automatic controlled vacuum potting of â€Å"Element Modules† ensures fault remains localized. and protects the installation in spite of hazards Advance technologies adopted in our â€Å"Capacitors† offer you unmatched safety and outstanding performance under Indian conditions benefiting you month after month and every year from now on†¦ Figure Capacitors 1. 5 COMPETITORS PROFILE CIRCUIT PROTECTION DEVICES BUILDING CIRCUIT PROTECTION COMPETITOR’S POSITION I. Havells II. Legrand III. Indo Asian IV. Schneider INDUSTRIAL CIRCUIT PROTECTION COMPETITOR’S POSITION I. L II. Osram III. Schneider IV. Havells POWER CABLE COMPETITOR’S POSITION I. Polycab II. Havells III. Gloster WIRES COMPETITOR’S POSITION I. Finolex II. Havells III. Anchor IV. FANS COMPETITOR’S POSITION I. Crompton Greaves II. Orient III. Usha IV. Bajaj V. Havells ENGERY SAVINGS LAMP COMPETITOR’S POSITION I. Phillips II. Havells III. Osram LIGHTING FIXTURES COMPETITOR’S POSITION I. Phillips II. Bajaj III. Crompton Greaves IV. Havells Fig : ORGANIZATION CHART EXPLANATION OF ORGANIZATION STRUCTURE ?Havells India Ltd has straight line-functional structure. ? Qimat Rai Gupta is chairman and Managing Director of Havells India Ltd. Directors, Branch Heads, National product heads have to report Managing director. ?There are 12 different products of Havells and there are 12 different Branch Heads as show in organisation chart. ?Product Heads, Ass. Managers, Senior Sales Executive, Sales Executive, they have to report their respective Branch Heads as shown in organization chart. ? Account s Executive have to report commercial Head and commercial head have to report Branch Head. ?Similarly Service Executive has to report Service Head and service head have to report their respective Branch Heads as shown in rganization chart. Work culture at Havells QRG is continuously applying modern management techniques such as Kaizen to enable employees to improve their day to day functioning in small steps, one at a time. QRG has also implemented Japanese version of 5S which stands for â€Å"a place for everything and everything in its place†. The company has Introduced these techniques as it firmly believes that small changes add up to large results and the only way for a corporation to grow, is to make its people grow. The Group is driven by qualified and experienced professionals backed by a work force of over 4000 employees. All branches and manufacturing facilities are computerized and networked with each other. An open door policy at all levels encourages employees to be participated, innovative and creative. Empowering employees helps the organization in harnessing individual talents to the fullest. Emphasis is laid on building team spirit which helps employees to realize collective potential. Manufacturing Plants: Powerful trends are shaping up industry for the 21st century. Because of rapid spread of advanced technologies complexity of work is increasing – almost daily. With the state of the art equipments and manufacturing facilities, QRG group is helping to boost safety in workplaces from the factory to the offices, domestic buildings to commercial plazas. All the manufacturing units are probably supervised and controlled by technocrats and industry specialists. The group has well managed, well equipped tool rooms with machines like CCV Line, CNC Machines, EDM Wire Cut, Spark Erosion Machines, Lathes and Surface Grinders. Our strategic alliances with some of the leading technologycorporations in the world of electrical engineering, ensure constant access to the latest developments in the international markets, which are then adapted to the tough tropical conditions. Our manufacturing units are fully equipped with the latest and most sophisticated facilities in India. And in the hands of our highly qualified technical experts, this results in some of the most advanced product development in the country Location: Branch offices / zonal offices / manufacturing plants Haridwar, Uttaranchal Products manufactured: Fans and CFLs †¢ Baddi, Himanchal Pradesh Products manufactured: MCBs, CFLs and Switches †¢ Samepur Badli, Delhi Products manufactured: MCBs, ELCBs and DBs †¢ Tilak Nagar, Delhi Products manufactured: Energy Meters †¢ NOIDA, UP Product manufactured: Fans †¢ Alwar, Rajasthan Products manufactured: Cables & Wires †¢ Faridabad, Haryana Products manufactured: CFLs and Ind ustrial Products. †¢ Gurgaon, Haryana Luminaries and Lighting fixtures †¢ Jalandhar Products manufactured: MCBs, ELCBs, DBs, Wires and Industrial Switchgear †¢ Gurgaon, Haryana Products manufactured: Modular Plate Switches & Accessories . SWOT ANALYSIS Opportunities, and Threats involved in a project or in a business venture. It involves Specifying the objective of the business venture or project and identifying the internal and External factors those are favorable and unfavorable to achieving that objective. A SWOT analysis must first start with defining a desired end state or objective. A SWOT Analysis may be incorporated into the strategic planning model. Strategic Planning, including SWOT and SCAN analysis, has been the subject of much research. †¢ Strengths: attributes of the person or company those are helpful to achieving the objective. Weaknesses: attributes of the person or company those are harmful to achieving the objective. †¢ Opportunities: exte rnal conditions those are helpful to achieving the objective. †¢ Threats: external conditions which could do damage to the objective. Identification of SWOTs is essential because subsequent steps in the process of planning for achievement of the selected objective may be derived from the SWOTs. The aim of any SWOT analysis is to identify the key internal and external factors that are important to achieving the objective. These come from within the company's unique value chain. SWOT analysis groups key pieces of information into two main categories: †¢ Internal factors – The strengths and weaknesses internal to the organization. †¢ External factors – The opportunities and threats presented by the external environment to the organization STRENGTHS †¢Foreign Joint Venture & International approvals †¢World class infrastructure †¢Low cost of Production due to the easy availability of raw materials and cheap labour †¢Leveraging upon Sylvinia network (10000 distributors). †¢Global presence (Latin America, UK, Europe) †¢Largest manufacturing capacity in the country for motors †¢R & D facilities WEAKNESS †¢High power consumption and requirement of continous power supply †¢Season demand of the production due to weather condition †¢Increased cost of production due to increase in coal prices †¢Globally small Market share †¢Slowdown of real estates †¢Delays in execution of power projects OPPORTUNITIES †¢Global opportunities. †¢Growing middle class : There has been increase in the purchasing power of emerging middle-class with rise in salaries and wages, which results in rising demand for better quality of life that further necessitates infrastructure development and hence increase the demand for CFL. Technological changes: The CFL industry has made tremendous strides in technological up gradation and assimilation of latest technology. At present ninety three per cent of the total capacity in the industry is based on the capacity is based on old wet and semi-dry process technology. The induction of advanced technology has helped the industr y immensely to conserve energy and fuel and to save material substantially and hence reduced the cost of production. †¢Changing dynamics due to increased FDI inflows †¢Shift of public perception on the product from being a luxury item to necessity. Acquisition of Chinese firms for low cost manufacturing. †¢Vertical integration into Havells retail outlets. †¢Leveraging upon motor business in India THREATS †¢Unorganized market. †¢International policies on environment of highly energy efficient, low or zero noise environment efficient product †¢Unrelated diversification †¢Global slowdown effected business adversely as is largely dependent on Sylvinia BCG MATRIX BOSTON CONSULTING GROUP (BCG) MATRIX is developed by BRUCE HENDERSON Of the BOSTON CONSULTING GROUP IN THE EARLY 1970’s. According to this technique, businesses or products are classified as low or high performers depending upon their market growth rate and relative market share. Market share is the percentage of the total market that is being serviced by your company, measured either in revenue terms or unit volume terms. RELATIVE MARKET SHARE RMS = Business unit sales this year Leading rival sales this year The higher your market share, the higher proportion of the market you control. Market growth is used as a measure of a market’s attractiveness. MARKET GROWTH RATE MGR = Individual sales this year – individual sales last year Individual sales last year Markets experiencing high growth are ones where the total market share available is expanding, and there’s plenty of opportunity for everyone to make money. It is a portfolio planning model which is based on the observation that a company’s business units can be classified in to four categories: I. Stars Question marks II. Cash cows III. Dogs It is based on the combination of market growth and market share relative to the next best competitor. The matrix comprises of four quadrants each describing the size and position of the strategic business unit owned by an organization. On the vertical axis is the Market Growth rate of the market in which the business operates. A market growth rate above 10 percent is considered to be high. On the horizontal axis is the Relative Market Share. It refers to the Strategic Business Unit’s market share as compared to the firm, which is its largest competitor in the segment under consideration. The relative market share serves a measure of the company’s strength in the market segment. The two axes are divided into high & low. The growth matrix is divided into four cells each indicating a different type of business profile. QUESTION MARKS: These are Businesses that operate in high- growth markets but have low relative market shares. A question mark requires a lot of cash because the company has to spend money on plant, equipment and personnel to keep up with the fast growing market and because it wants to overtake the market leader. The company has to think hard about whether to keep on investing money into this business or put an end. Strategic options for question marks include.. I. Market penetration II. Market development III. Product development IV. Which are all intensive strategies or divestment? STARS: – It is a market leader in a high growth market. A star does not necessarily produce a positive cash flow for the company. The company must spend substantial funds to keep up with the high market growth and to fight off competitor attacks. A star is a potential business which has the competitive advantage to be a market leader in an industry that is growing fast. Strategic options for stars include. I. Integration – forward, backward and horizontal II. Market penetration III. Market development IV. Product development V. Joint ventures CASH COWS: – Stars with a falling growth rate that still have the largest relative market share and produce a lot of cash for the company is called a cash cow. The company does not have to finance expansion because the markets growth rate has slowed because the business is the market leader it enjoys economies of scale and higher profit margins. The company uses its cash cows to pay bills and support other business. ). Strong position:-strategic options are I. Product development II. Concentric diversification b). Weak position :- strategic options are I. Retrenchment II. Divestment DOGS: – Businesses that have weak market shares in low-growth markets are in the dog category. The company should consider whether they are expecting a turn around in the market growth rate or a new chance for market leadership else they should div est this business. It would be fruitless to spend and money on this matrix business. Strategic options for Dogs include I. Retrenchment (if it is believed that it could be revitalized) II. Liquidation III. Divestment (if you can find someone to buy! ) Successful products may well move from question mark through star to Cash Cow and finally to Dog. Less successful products that never gain market position will move straight from question mark to dog BCG MATRIX IN HAVELLS:- Indian Operations of the Company are divided into 4 key segments: Switchgear: Havells is the largest manufacturers of MCBs, RCCBs, and distribution boards in India . With the market share of around 25% in the market for MCBs. In FY08, switchgear contributed 25% at Rs. 5420 million to its overall revenue. This segment is the most profitable one with operating margins to the tune of 33% in the FY08. The Company currently exports MCBs to over countries, including the quality conscious European countries. The Company is the number one player in domestic switchboards with more than 20% market share and is the 4th largest in Industrial switch boards. With continued investment in power sector they expect Company to grow at 15% CAGR over FY08-FY12. Switch Gear division had EBIT margins of 32% for Q3FY09. They expect margins in this business will remain stable above 30% over long term. Cable and Wires: The cable & wire segment generated Rs 2133 million in the Q3FY09 registering y-o-y de-growth of 14% EBIT margins fell from 9. 5% 9M YTD FY08 to 5. 4% in FY09. Fall in revenues was registered due to drop in prices of cables and wires and huge margin drop in was due adjustment in inventory due to massive reduction in prices of Copper in this Quarter. Company had negative EBIT of Rs. -76 million on revenues of Rs. 2133 million for Q3. The Company is recognized as quality manufacturers of cable & wires and offers a complete range of low and high voltage PVC and XLPE cables, besides, domestic/FRLS wires, Co-Axial TV and telephone cables. Lightning and Fixtures During FY08, the turnover of the division grew at 25% y-o-y to Rs 2900 million, first quarter revenues stood at 650 million, 11% up from same period of previous year. The Company generated operating profit of Rs. 190 million with 26. 7% margins as against 12. 3% margin last year. In this division, the Company expanded its CFL capacity to become the largest CFL manufacturer in the country. They expect Company to aggressively pitch this segment by launching a range of products in lightings and fixtures as it brings products from the stable of Sylvania into the Indian markets. Currently 60% of the CFL and only 30% of the fixtures market is organized. Their estimates put Lightings and Fixtures business growth at 25% CAGR FY10E –FY12E as industrial growth is likely to pick up. Electrical Consumer Deliverables & Others Havells also offers products like electric fans, meters and ‘Crabtree’ brand bath fittings which are largely consumer products and add diversity to Havells product profile. With strong brand image among domestic consumers, Havells may launch new products like Geysers in this segment. They believe the electric fan segment, which contributes 10% to consolidated revenues, and generates operating margins in excess of 20%, is the key focus segment. The Company has increased its share form 3% to 13% in the organized fan market of INR 17 bn form FY 05 to FY08 PESTLE ANALYSIS (PEST analysis) Political (Global, national, regional, local community and trends) Economic (world, national and local trends) Social (development in society – culture, behaviour, expectations). Technological (developments: computer hardware, software, applications) Legal (world/ EU/ national legislation). Environmental (global / EU/ National issues). PESTLE Analysis is a simple technique which can be used in a fairly sophisticated way, Particularly when it is combined with Risk Analysis, SWOT Analysis, an Urgency/Impotency Grid and expert knowledge about the organisation and its external factors. PESTLE Analysis is normally used to help organisations identify and understand the external environment in which they operate and how it will operate in the future. SOCIAL FACTOR Havell acquires companies and builds internally, havells Group never loses sight of its responsibility as a good corporate citizen. Havells believes that serving people with meager or no means is the duty of every well-to-do person. It consistently puts that philosophy into action and has initiated several projects for social causes. This has greatly increased the number of children attending school regularly and also alleviates hunger. Corporate Social Responsibility (CSR) at havells portrays the deep symbiotic relationship that the group enjoys with the communities it is engaged with. As a responsible corporate citizen, we try to contribute for social and environmental causes on a regular basis. Kitchen with Modern Facilities The company has acquired land for constructing a large kitchen with all the modern facilities to serve the meal to around 40000 to 50000 students. Mid Day Meal Being a responsible and concerned corporate citizen, QRG also undertakes other welfare activities in and around its plant locations, In Alwar region; the company is providing mid-day meal close to 15000 students of primary schools. Check-up Camps Blood Donation Camps Contribution towards Tsunami and Kargil National Relief Fund. TECHNOLOGICAL FACTOR Research and Development Innovation is the hallmark of every vital development at havells Group. New ideas, inventions deepen scientific knowledge and give its work force a new impetus towards technical progress. Havells’s technological strengths and its endeavour towards continuous research & development have allowed it to fulfils its responsibilities towards its customers. The responsibility of providing its customers the best products and zero defect services to enable them to be comfortable and secure in usage of electricity. Havells has recently invested 50 crores in the QRG Center for Research and Innovation, set-up at the company's Head Office premises in Noida, U. P. The objective of this centre is to provide the theoretical & experimental foundations for all segments of electrical engineering. The centre closely cooperates with the various departments so as to provide the best and the latest in terms of technology and design. Quality Control The essence of quality is closely wrapped in the way we think, plan and work. It finds its true expression when we extend beyond ourselves to exceed our customer’s expectations. To deliver products those are safer, faster and simply better. Each time, every time. Building customer confidence through teamwork is a top priority to provide a wide variety of products and services. Realising and respecting the basic needs of customers to feel more secure, we've committed ourselves to make our products better, safer and smarter than what he or she is looking for. That's a passion that began 30 years ago and that's how it continues to be even today. Our customers rely on us and it is our responsibility to give them the very best. All our products are as per IEC standards. QRG has a simple rule on quality. If it doesn't exceed customer expectation, it's not quality ECONOMIC FACTOR The Havells Group defines corporate governance strategically, which encompasses not only what we do as a company with our profits, but also how we make them. It goes beyond philanthropy and compliance and addresses how our company manages its economic, social, and environmental impacts, as well as its relationships in all key spheres of influence: the workplace, the marketplace, the supply chain, the community, and the public policy realm. We as a company have been in lead in offering a portfolio of eco responsible products and services that deliver powerful, sustainable, energy-efficient solutions that don't compromise on capacity and security. Our eco responsibility initiative also focuses on how we run our business, and includes efforts to develop an alternative-energy strategy, and thus reduce the environmental impact of our operations. We strive to bring corporate responsibility to every aspect of our business. We're committed to managing a responsible and diverse supply chain that's consistent with our high standards for environmental and business practices. Breaking down the barriers that constrain innovation is a challenge; we have readily embraced right from the start. Our ability to build communities and promote the exchange of ideas through assistive technologies, participation programs, and standardization is transforming the way people experience our products. We offer our customers holistic energy-efficient solutions, enabling them to not only save money and protect their capital investment, but also lower their energy usage and protect the environment, thus fulfilling our CSR responsibility of sustenance of depleting environmental resources. CORPORATE GOVERNANCE AND ETHICS An implicit sense of ethical business conduct has been the cornerstone of the havells way on corporate governance. On issues ranging from customer care and business excellence to financial propriety and more, explicit rules and regulations supplement the traditional values on which our group companies have been shaped. This is what we have endeavored to do in the 50 years of our existence. Our values of understanding, trust, integrity and ethics have served us in good stead. Corporate governance as practiced by our Group translates into being fair and civic-minded, fulfilling our duties to the entire spectrum of stakeholders, and, most importantly, making integrity an article of faith across all our operations. The group's adherence to ethical business conduct is rooted in the vision of its Founder Mr Qimat Rai Gupta. We started on sound and straightforward business principles, considering the interests of our shareholders and welfare of our employees as foundation of our long term success. The ‘leadership with trust' philosophy that has come to play such a vital role in how our customers perceive us is all the more remarkable given the climate of unparalleled public distrust of people in positions of authority today both in business and politics. Employee Relations Our people are the key to our success. Their skills, knowledge, ideas and enthusiasm drive our business. We have high-quality, diverse workforce and employees who fulfill their potential. We have achieved this by giving them development and advancement opportunities along with competitive compensation and benefits that appropriately reward performance We communicate widely with employees to demonstrate how their efforts contribute to our success and to listen to their concerns. We also encourage them to align with our vision. We are committed to open communications and a workplace where everyone's voice is heard. We use several channels to communicate with employees, including an internal web portal and company website along with communication sessions with the top management of the company. These sessions provide assessment of employee satisfaction and are inputs for business planning, management decision-making and company strategy development. They also help employees implement company policies, meet high standards of conduct and ensure their behavior reflects company values and policies. We seek to meet leading health, safety and wellness standards to enhance our business performance while optimizing employee health. Our facility policies are designed to continually reduce the risk of occupational injury and illness while promoting employee health and wellbeing. We wish to be a company that is known for its leadership in corporate ethics and responsibility. A company where employees are proud to work, and customers, partners and suppliers want to do business with. 5. SPECIAL TASK MARKET ANALYSIS ON PURCHASING PATTERN OF HAVELLS DEALER SURVEY OBJECTIVE OF THE STUDY: ?To study the Purchasing Pattern of Dealers of Havells product ? To find how the product is accepted in the market. ? To know the perception of customer regarding the quality of Havells. ? To know how satisfied are Dealers with the products they purchase and the services provided by the company RESEARCH METHODOLOGY: Research refers to a search for knowledge. It is a systematic way of collecting and recording the facts in the form of numerical data relevant to the formulated problems and arriving at certain conclusions over the problem based on collected data. Thus formulation of the problem is the first and foremost step in the research process followed by the collection, recording, tabulation, analysis and drawing the conclusions. The problem formulation starts with defining the problems or number of problems in the functional area. To detect the functional area and locate the exact problem is most important part of any research as the whole research is based on the problem. Research extends knowledge of human being, social life and environment. It unravels the mysteries of nature. It verifies and tests existing facts and theory and these help in improving our knowledge and ability to handle situation and events. The questionnaire method is closed-ended questionnaire. It is a structured ones with four alternative responses from which respondent can choose. They contain standardized answers and they are simple to administer and easy to compile and analyse. SAMPLING: Sampling is the selection of some of some part of an aggregate or totality on the basis of which a judgment or inference about the aggregate or totality is made. In briefly, â€Å"sample is a smaller representation of whole†. SAMPLE SIZE: 30 SAMPLE UNITS: Electrical Dealers at Bangalore (Chikpet, Balepet, B. V. K Iyengar Road, R. T. Street) SOURCES OF DATA COLLECTION: Data serves as the basis or raw materials for analysis. The relevance, accuracy, adequacy and reliability of data determine the quality of the findings of the study. Data collection includes gathering the relevant information from different sources of data pertaining to the study under consideration. PRIMARY DATA: Primary date has been collected through:- I. OBSERVATION: – Here we have observed retailers About their purchasing behaviors . II. SURVEYS: – In Survey We have used Questionnaire Method, few Questionnaires have been asked to the Dealers. SECONDARY DATA: Secondary data was taken mainly from the internet and the URL are as follows:- I. www. havells. com II. www. wikipedia. com III. www. scribd. com IV. www. icra. com DURATION OF THE STUDY:- The study was carried out for a period of 20 days . DEALER SURVEY 1. Have you heard about Havells ? a. Yes b. No 2. Do you buy Havells product? a. Yes b. No If No why †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.? 3. How many different products of Havells you know? a. 1-2 b. 3-5 c. 6-8 d. 9-12 4. What are the Havells Modular Switches you are dealing with? a. Corel Range b. Pearlz Range c. Oro Range 5. What are the Havells CFL you are dealing with? a. Normal b, Spiral c. Higher Range d. T-5 6. What are the Copper Flexible Cables you deal with? a. Flat Cables b. Co-axial TV Cables c. Telephone Switch Board Cables d. Multi Core Round 7. What are the Havells IP you deal with? a. Industrial Switch Gears b. Meters c. Capacitors d. Motors 8. What are the Havells DP you deal with ? a. MCB b. RCCB c. DB 9. Which Havells Fans do customers prefer the most ? a. Ceiling Fans b. Table Fans c. Wall mounted d. Exhaust Fans 10. How Effective are the promotional activities of Havells ? a. Very Good b. Good c. Average d. Poor e. Very Bad 11. What are the other brands they are dealing with ? a. IP †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ . .. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ b. DP †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. c. Switches †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. d. Fans †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. e. CFL †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. f. Wires †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. g. Cables †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. h. Geysers †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. i. Motors †¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. j. Professional Luminous †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. k. Consumer Luminous †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 12. Which Range is highest sold in your counter ? a. Lights b. Fans c. Industrial Circuit Protection d. Building CP 13. How do you rate Havells Sales staff support ? a. Very Good b. Good. c. Average d. Poor. e. Very Bad 4. What type of products do you want to sell ? a. Quality Products b. Guarantee Products c. Less Price Products d. Good Service Products 15. Which Company Products you buy the most ? a. Philips b. Havells c. Anchor d. Crompton Greaves 16. Do you get enquiry for our products from customers ? a. Yes b. No 17. What is the proportionate ratio of Havells sales in your counter with respect to other brands you deal ? †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 18. How do you rate Havells in dealing with commercial terms? a. Very Good b. Good c. Average d. Poor 19. How do you rate the after sale service of Havells company ? . Very Good b. Good c. Average d . Poor 20. How Satisfied are you with Havells ? a. Strongly satisfied b. Satisfied c. Dissatisfied SUGGESTIONS :- Data Analysis and Interpretation 1. Have you heard abo ut Havells? The Dealers have heard about Havells 2. Do you buy Havells product? All the Dealers buy Havells product (Since Dealers survey was restricted to the Dealers who buy Havells product) 3. How many different products of Havells you buy ? INTERPRETATION: Most of Dealers buy products in the range of 3-5, which includes Lights, Circuit Protection and Switches and Fans 4. What are the Havells Modular Switches you are dealing with? Coral Range5 Pearlz Range2 Oro Range1 INTERPRETATION: Most of the Dealers deal with Coral switches, few with Pearlz 5. What are the Havells CFL you are dealing with? Normal8 Spiral4 Higher Range2 T-2 Spiral3 G 24 Base1 INTERPRETATION : Normal Range CFL is highest sold in there counter when compared to other range of CFL’S 6. What are the Copper Flexible Cables you deal with ? Flat CablesNil Coaxial1 Telephone Switch boardNil Multi Core Round2 INTERPRETATION : Polycab and Finolex rule the market in Multic core round and Coaxial cables . What are the Havells IP you deal with ? Industrial Switch Gears8 Meters3 Capacitors2 Motors2 INTERPRETATION : In Industrial Circuit Protection , Most of the Dealers deal with Industrial Switch Gears and rest of them have equal share 8. What are the Havells DP you deal with ? MCB8 RCCB8 DB2 9. Which Havells Fans do customes prefer the most ? Ceiling Fans7 Table Fans7 Wall Mounted7 Exhaus t Fans4 10. How Effective are the promotional activities of Havells ? Very Good2 Good16 Average2 PoorNIL 11. What are the other brands they are dealing with other than Havells ? a. IP b. DP c. Switches d. Fans e. CFL f. Wires h. Geysers 12. Which Range is highest sold in your counter ? Lights4 Fans7 Industrial Circuit Protection4 Building CP3 13. How do you rate Havells Sales staff support ? Very GoodNil Good7 Average6 Poor4 14. What type of products do you want to sell ? Quality Products12 Guarantee Products10 Less Price5 Good Service Products10 INTERPRETATION : Most the Dealers want to purchase Quality and Guaranteed Products 15. Which Company Products you buy the most ? 16. Do you get enquiry for our products from customers ? Yes30 No3 17. What is the proportionate ratio of Havells sales in your counter with respect to other brands you deal with? 18. How do you rate Havells in dealing with commercial terms? Very GoodNil Good10 Average6 Poor5 19. How do you rate the after sale service of Havells company? Very GoodNil Good11 Average7 Poor8 20. How Satisfied are you with Havells? Strongly SatisfiedNil Satisfied15 Dissatisfied2 FINDINGS 1. More than 70% of the Dealers are selling Havells products 2. 80% of the Dealers think that the price of the Havells is higher when compared to other company. 3. 0 % of the Dealers are satisfied with Havells and 20% are dissatisfied. 4. 60% of the Dealers told that the sales of Havells increased from before. 5. Out of all categories of Havells Products MCB is the highest selling in most of the stores. 6. 60% of the Dealers told that they will prefer selling Havells because customers are demanding it more. 7. 70% of the Dealers are satisfied with the delivery services the Havells but 20 % of the Dealers are not satisfied with the delivery services. 8. Replacement of Havells Products when compared to other company products takes longer duration.